Advertising Rates & Deadlines
Member/Non-Member
All ad prices include layout and design, one photograph scanned, a complimentary copy of the issue and the return of your photograph(s). Reservations for color ads or special placement of an ad, must be accompanied by a deposit and payment in full prior to deadline. If a check is returned unpaid by the Bank, an additional charge of $25 will be due to cover the expense of processing. All NSF checks must be paid within 48 hours by cashiers check or money order. After 2 NS checks, all future payments will be required by credit card, cashier check or money order.
Make checks/money orders payable to USASA and mail to Kathy Glaes, 1215 Cross Keys Rd, Reading PA 19605.
To make a payment through PayPal, log into www.paypal.com, click on the Send Money tab and make your payment to .(JavaScript must be enabled to view this email address). When you have the emailed receipt for your payment, if you are sending the materials electronically, forward the receipt and materials to .(JavaScript must be enabled to view this email address). If you are mailing a photo or CD, print the receipt and include it with your photo. If you have any questions about your ad or payment, please email or call Kathy Glaes: 610-926-4428.
Publication Dates and Deadlines
| Closing Date | Issue | Focus |
|---|---|---|
| Nov 15 | January-February | Conformation |
| Jan 15 | March-April | Nationals |
| Mar 15 | May-June | Performance |
| May 15 | July-August | Specialty Results |
| July 15 | September-October | Year-End Awards |
| Sept 15 | November-December | Holiday |
*Note: USASA members receive discounted rates
| Black and White Rates | Member/Non-Member |
|---|---|
| Full Page | $110/$150 |
| Half Page | $70/$110 |
| Quarter Page | $55/$100 |
| Breeder's Directory (must be USASA member | $55 |
| with email/webpage links per year | $60 |
| Aussie Rolodex (per year) | $50/$100 |
| (per issue) | $15/$30 |
| Classified Ad (max 60 words, no photos) | $15/$30 |
| Centerfold Spread | $225/$265 |
| Additional Scanning (non-photo) | $15/$30 |
| Additional photographs | $15/$30 |
| Four-Color Rates | Member/Non-Member |
|---|---|
| Inside Front or Black Cover | $275/$325 |
| Front Cover | $500/$600 |
| Back Cover | $375/$425 |
| inside Color Page | $250/$300 |
| Half Page | $150/$185 |
| Quarter Page | $85/$115 |
| Centerfold Spread (two pages) | $600/$700 |
| Additional Scanning (non-photo) | $35/$50 |
| Additional Color Photographs | $25/$35 |
All advertising (copy and photos) must meet USASA standards.
*Note: Commercial Advertising available at the non-member rate.
Aussie Rolodex
The Aussie Rolodex is open to all advertisers. The cost is $50/$100 (member/non-member) per year for six insertions or $15/$30 (member/non-member) per issue. If you update or change your Aussie Rolodex business card during your yearly term, there will be an additional $10/$20 (member/nonmember) scanning fee.
Mail all Rolodex listings along with checks/money orders payable to USASA to Kathy Glaes, 1215 Cross Keys Rd, Reading PA 19605.